Social media is of the utmost importance when fundraising. Your film needs an Instagram. You should be on LinkedIn. We'll go more in-depth into each platform and how best to use them to get your project in-front of the right people. This includes using the platforms not only for posting but for outreach.
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This event will be recorded, and the recording will be made available to paid subscribers of the WIFT Marketing Circle. Subscribe now!
Christine Merser is the managing partner of Blue Shoe Strategy, a marketing company specializing in content creation for all media platforms. But more than marketing, she loves film and TV and all things on a screen, however small. Eight years ago, she partnered with Heidi Sullivan, whose film, Ash Bash, A Love Story, was an entry in the Wood's Hole Film Festival, to start Screen Thoughts, a podcast reviewing all things on the screen from within a female lens. More than 250 episodes later, Christine continues to podcast weekly around film, although Heidi passed away a few years ago. In addition, Christine has worked with filmmakers to ensure their films are seen. Blue Shoe did the strategy and public relations around the documentary, India's Daughter, in its bid for an Academy Award.
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