WIFT Marketing Circle: Featuring your past work

Register for the WIFT Marketing Circle meeting on April 18

Topic: Past work and other assets

Do you have raw footage or maybe even a completed short or even feature film collecting proverbial dust in your hard drive? During this session we'll talk about how you can dust it off and bring it to the forefront of your portfolio.

Whether you are an actor, director, writer, or have another role in the creative industries, how to approach marketing and strategy for putting oneself on the grid is not ‘luck’. Blue Shoe will be providing us the expertise for marketing and setting our strategic plans for success.

WIFT Marketing Circle events are recorded and are available for on-demand viewing.  Learn more and subscribe now. 

Christine Merser is the managing partner of Blue Shoe Strategy, a marketing company specializing in content creation for all media platforms. But more than marketing, she loves film and TV and all things on a screen, however small. Eight years ago, she partnered with Heidi Sullivan, whose film, Ash Bash, A Love Story, was an entry in the Wood's Hole Film Festival, to start Screen Thoughts, a podcast reviewing all things on the screen from within a female lens. More than 250 episodes later, Christine continues to podcast weekly around film, although Heidi passed away a few years ago. In addition, Christine has worked with filmmakers to ensure their films are seen. Blue Shoe did the strategy and public relations around the documentary, India's Daughter, in its bid for an Academy Award.