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To Blog or Not to Blog: WIFT Marketing Circle event

  • 24 Aug 2022
  • 5:30 PM - 6:00 PM
  • Zoom meeting

WIFT Marketing Circle:  To Blog or Not to Blog

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More than 70% of businesses are still using blog content in their marketing plans. There is a reason. Join us for the why and the how to use blogs as part of your content creation. No, you do not have to blog on a consistent basis. But it’s worth considering having it as part of your plan to increase your waterhole.

    This event will be recorded, and the recording will be made available to paid subscribers of the WIFT Marketing Circle.

    Christine Merser is the managing partner of Blue Shoe Strategy, a marketing company specializing in content creation for all media platforms. But more than marketing, she loves film and TV and all things on a screen, however small. Eight years ago, she partnered with Heidi Sullivan, whose film, Ash Bash, A Love Story, was an entry in the Wood's Hole Film Festival, to start Screen Thoughts, a podcast reviewing all things on the screen from within a female lens. More than 250 episodes later, Christine continues to podcast weekly around film, although Heidi passed away a few years ago. In addition, Christine has worked with filmmakers to ensure their films are seen. Blue Shoe did the strategy and public relations around the documentary, India's Daughter, in its bid for an Academy Award. 

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