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Office Hours: WIFT Marketing Circle

  • 06 Jul 2022
  • 5:30 PM - 6:00 PM
  • Zoom meeting


Have a question to discuss? A project, passion, or problem that needs some additional outside expertise? Drop in to the WIFT Marketing Circle Office Hours. 

WIFT Marketing Circle Office Hours are offered weekly to paid subscribers. Learn more and subscribe now.  Make a date with accountability for the price of a fancy coffee drink. 

Whether you are an actor, director, writer, or have another role in the creative industries, how to approach marketing and strategy for putting oneself on the grid is not ‘luck’. Blue Shoe will be providing the expertise for marketing and setting our strategic plans for success.


Christine Merser is the managing partner of Blue Shoe Strategy, a marketing company specializing in content creation for all media platforms. But more than marketing, she loves film and TV and all things on a screen, however small. Eight years ago, she partnered with Heidi Sullivan, whose film, Ash Bash, A Love Story, was an entry in the Wood's Hole Film Festival, to start Screen Thoughts, a podcast reviewing all things on the screen from within a female lens. More than 250 episodes later, Christine continues to podcast weekly around film, although Heidi passed away a few years ago. In addition, Christine has worked with filmmakers to ensure their films are seen. Blue Shoe did the strategy and public relations around the documentary, India's Daughter, in its bid for an Academy Award. 



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