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Campaign Creation 101: WIFT Marketing Circle free event

  • 21 Jun 2022
  • 5:30 PM - 6:00 PM
  • Zoom meeting



Topic:  Campaign Creation 101


You have an idea. The wheels are in motion. You might not have a finished product, but that doesn't mean you should wait to create the campaign to market your project. From building a website to creating a trailer to developing a social media plan to sending out email campaigns and everything in between. Come to this session of the WiFT Marketing Circle for an overview. In the following weeks and months, more in-depth workshops on these concepts will be offered. Join the the Zoom meeting here at the event start time.


Whether you are an actor, director, writer, or have another role in the creative industries, how to approach marketing and strategy for putting oneself on the grid is not ‘luck’. Blue Shoe will be providing us the expertise for marketing and setting our strategic plans for success.


    This event will be recorded, and the recording will be made available to paid subscribers of the WIFT Marketing Circle.  Subscribe on Substack today!

    Christine Merser is the managing partner of Blue Shoe Strategy, a marketing company specializing in content creation for all media platforms. But more than marketing, she loves film and TV and all things on a screen, however small. Eight years ago, she partnered with Heidi Sullivan, whose film, Ash Bash, A Love Story, was an entry in the Wood's Hole Film Festival, to start Screen Thoughts, a podcast reviewing all things on the screen from within a female lens. More than 250 episodes later, Christine continues to podcast weekly around film, although Heidi passed away a few years ago. In addition, Christine has worked with filmmakers to ensure their films are seen. Blue Shoe did the strategy and public relations around the documentary, India's Daughter, in its bid for an Academy Award. 



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