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Podcasting as a Way to Expand Your Reach: WIFT Marketing Circle

  • 06 Jun 2022
  • 12:30 PM - 1:00 PM
  • Zoom meeting


Topic:  Podcasting as a Way to Expand Your Reach


Whether you are an actor, director, writer, or have another role in the creative industries, how to approach marketing and strategy for putting oneself on the grid is not ‘luck’. Blue Shoe will be providing us the expertise for marketing and setting our strategic plans for success.


    This event will be recorded, and the recording will be made available to paid subscribers of the WIFT Marketing Circle.  Subscribe on Substack today!

    Christine Merser is the managing partner of Blue Shoe Strategy, a marketing company specializing in content creation for all media platforms. But more than marketing, she loves film and TV and all things on a screen, however small. Eight years ago, she partnered with Heidi Sullivan, whose film, Ash Bash, A Love Story, was an entry in the Wood's Hole Film Festival, to start Screen Thoughts, a podcast reviewing all things on the screen from within a female lens. More than 250 episodes later, Christine continues to podcast weekly around film, although Heidi passed away a few years ago. In addition, Christine has worked with filmmakers to ensure their films are seen. Blue Shoe did the strategy and public relations around the documentary, India's Daughter, in its bid for an Academy Award. 



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