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WIFT Marketing Circle: Using LoFi Video Entertain, Engage, and Educate

  • 06 Dec 2021
  • 5:00 PM - 6:00 PM
  • Zoom meeting

Click here to register for the meeting on December 6

Topic: Using LoFi Video Entertain, Engage, and Educate


Even as those in the film industry, you can use lo-fi video to your advantage.

The second half of the hour will be an open forum to ask any questions about lo-fi video or anything else around marketing your film or television project.

Whether you are an actor, director, writer, or have another role in the creative industries, how to approach marketing and strategy for putting oneself on the grid is not ‘luck’. Blue Shoe will be providing us the expertise for marketing and setting our strategic plans for success.


    This event will be recorded.


    Christine Merser is the managing partner of Blue Shoe Strategy, a marketing company specializing in content creation for all media platforms. But more than marketing, she loves film and TV and all things on a screen, however small. Eight years ago, she partnered with Heidi Sullivan, whose film, Ash Bash, A Love Story, was an entry in the Wood's Hole Film Festival, to start Screen Thoughts, a podcast reviewing all things on the screen from within a female lens. More than 250 episodes later, Christine continues to podcast weekly around film, although Heidi passed away a few years ago. In addition, Christine has worked with filmmakers to ensure their films are seen. Blue Shoe did the strategy and public relations around the documentary, India's Daughter, in its bid for an Academy Award. 



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